How ChowChow Buy works

ChowChow Buy is a fashion shopping simulator by ChowChow Labs. It looks and works like an apparel store, but every product, price and order is fictional. Every real-world total is $0.

Your play money

Every new visitor gets $1,000,000,000,000 in virtual US dollars. Browsing, saving and editing your bag never change your balance. The balance goes down only when you confirm a fictional order, by the order's virtual total including any imaginary delivery fee.

Products

The collection is original and unbranded. Materials, countries of manufacture, care labels, inventory and measurements are invented for the simulation. Sizes that show as unavailable are part of the simulation too.

Checkout

Choose standard, express or private concierge delivery, each with an imaginary arrival window: standard (4–6 imaginary business days, $0 virtual); express (1–2 imaginary business days, $25 virtual); private concierge (same imaginary day, hand delivered by a fictional courier, $250 virtual). You never enter a card, an address or a phone number. This order is part of a simulation and will never ship.

Guests and accounts

As a guest, your bag, saved pieces, balance and orders are kept in this browser until you reset them or clear your browser data. A free account keeps them on every device. You can reset your balance and order history at any time from your wardrobe.

Fitting room

The fitting room places a product cut-out on your photo using face or body landmarks detected in your browser. It is a quick styling preview, not a photorealistic rendering or a fit guarantee. Photos are never uploaded.

Premium

An optional subscription adds budget challenges, more lookbooks and layered fitting-room looks. It is the only real payment on the site. See Premium.